graphic design services

Frequently Asked Questions About Graphic Design

General Design FAQ

• How much does a design cost?

• Why do some designs cost more than others?

• How do I know I am going to like what you design?

• Can you design some ideas before I commit?

• I don't know what I want or need. What do I do?

• I have an idea of what I want, but can't draw it. What can I do?

• I already have a logo, but it is old. Can you update it?

• How long does it take to have something designed?

• What is the difference between Vector artwork & Raster?

• Do you have any references?

 

Printing FAQ

• My print company wants "Camera Ready" artwork. Can you provide that?

• I need business cards and other items, do you offer printing?

• Do you offer any package deals?

 

Web Design FAQ

• My company needs a website. What do I need to get started?

• What is a domain?

• What is hosting?

• What does an average website cost?

• Can you build a website that I can change myself?

• What is SEO?

 

3D Architectural Rendering FAQ

• Can you work off of blueprints or CAD files?

• What do I need to provide you?

• How many rendering views are included?

• Can you render interiors?

• Can you do animations?

 

 

How much does a design cost?

That all depends on the amount of work required to complete. We take several factors into consideration before providing a quite. Most items are priced based on an hourly fee, however more common items such as business card designs, rack cards, and other collateral are quoted as a "flat fee". Due to our low overhead,  we are very competitive with our pricing. However, we refuse to sacrifice quality for a cheaper price. Every design, regardless of complexity, is a direct reflection of our company. In many instances, you get more than what you paid for.

 

 

Why do some designs cost more than others?

That all depends on the amount of work required to complete. We take several factors into consideration before providing a quite. Most items are priced based on an hourly fee, however more common items such as business card designs, rack cards, and other collateral are quoted as a "flat fee". Due to our low overhead,  we are very competitive with our pricing. However, we refuse to sacrifice quality for a cheaper price. Every design, regardless of complexity, is a direct reflection of our company. In many instances, you get more than what you paid for.

 

 

How do I know I am going to like what you design?

We work through the process together. When developing a design for a client, we typically go through a three step process of development. During the first step, we provide you with several concept sketches. These are usually very quick rough drafts to give you an idea of what we were thinking. Once you pick a concept you would like to develop further, we go to step two. This is where we would take the agreed upon sketch and turn it into a more functional design, adding color and style aspects that compliment your business. When this stage is complete, we send it to you for one last look before going to stage 3. During this final stage, we implement and requested changes to the design if necessary, then package it for final release. Once full payment has been rendered, we upload the file to our server for you to download.

As you can see, the process is designed to allow flexibility to steer the design in the direction you want, without waisting a lot of design hours with unnecessary revisions.

 

 

Can you design some ideas before I commit?

Sorry.. But we do not perform any work without a signed contract and a deposit. We are happy to schedule a meeting with you prior to the signing a contract so that we may brainstorm a few ideas.

 

I don't know what I want or need. What do I do?

Not a problem at all! We love it when are clients have no idea what they want. It allows us to be creative without limitations. Just schedule a meeting, and we can talk about what your company's needs are. Typically, this is all we need to come up with a few concepts that will compliment your business.

 

I have an idea of what I want, but can't draw it. What can I do?

That's why you need us! We have the talent & experience to take idea and turn it into a functional  design. What you won't find here are pretentious artist who bully their clients into buying what they want to draw. If a clients concept is fundamentally wrong, we will suggest ways to make it more palatable to the public, or give a clear and concise reason why we recommend changing the concept.

 

 

I already have a logo, but it is old. Can you update it?

Sure thing! Modernization of a logo can be an excellent way to re-brand your business without losing your brand's legacy.

 

 

How long does it take to have something designed?

Although every design is different, on items such as logos, business cards, fliers, and event posters can be completed within 2- 5 days. The key to speed relies more on the client's quick response with any revisions. Websites & Architectural renderings are more time consuming, and depending on the scope of work involved may take weeks to complete. If you have a critical deadline that has to be met, please let us know, and we will do our very best to accommodate you.  Although we work very quickly, we never sacrifice quality or creativity.

 

 

What is the difference between Vector artwork & Raster?

Vector artwork is a point to point system that allows a graphic to be scaled infinitely without losing resolution or clarity. Most logo designs are created in vector programs like Adobe Illustrator for this very reason. The graphic is made up of lots of little points with lines connection each one ( vectors) to create various shapes. The program them fills in these shapes with solid colors. The benefit to this method is that the information doesn't lose resolution when scaled, and it can also be interpreted by various manufacturing items for things like signs, or vinyl window graphics.   The cons are that you cannot get soft blends of color between the objects, since each subtle color would require its own vector shape. This would be like trying to paint in all the loops in a bundle of wires.. very very time consuming.

 

Raster Artwork is the same method that your digital camera uses ( like a Jpg or Tiff image) . The image is made up of thousands of little squares of color (pixels). Each pixel can be any color in the spectrum, which allows you to create very detailed images. The more pixels you have, the more detail you get. The downside to this method is that when you take a small image and make it bigger, the pixels increase as well. This can create a fuzzy or "pixelated" image.

 

As you can see, each method has a specific use when creating digital artwork.

 

 

Do you have any references?

Good ones? Hmm...

Actually yes, we have plenty of references. and they are all good too! We have designed for several nationwide companies , as well as tons of local ones. We treat every client like they are family.. well.. better than family, because we won't pop in when you are in the middle of eating dinner.

Check out the testimonials located at the bottom of our portfolio pages and see what our clients think of us.

 

 

 

My print company wants "Camera Ready" artwork. Can you provide that?

Yes we can. We use industry standard design software, and can provide you with almost any file format you may need. For the record, "Camera Ready" is an old term used back when most designs were done with pen & ink. The printer would take a photograph of the clients art, and resize it for whatever purpose was needed for printing. Clean dark lines and bright white backgrounds were critical for good reproduction, hence the term "Camera Ready" was born.

 

 

I need business cards and other items, do you offer printing?

Yes we do! Although we do not offer in-house printing, we have partnered with both offset printers as well as textile & embroidery to bring you the highest quality at very competitive prices ( better than those on-line guys, and better quality too!). We have worked with these printers for years, which means your design will look as good on screen as it does on paper.

 

 

Do you offer any package deals?

We sure do!

Check out our "Start-Up Packages" for great deals to get your company up to date!

 

 

My company needs a website. What do I need to get started?

We make it easy to get started. For a website, you need three things. A domain name, hosting for that name, and content. Lucky for you, we can provide all three! Once we have your domain name picked out, and your hosting squared away, then we sit down with you to figure out what you need your site to do. With that, we will create a mock up site for you look at. This is just the "pretty picture" side of things that your customers will see when they visit your page. Much like our standard 3 stage design process, once the concept us agreed upon, we go to work filling the various pages with content about your business. This is the part where your participation is critical, since you know your business better than anyone. The content you provide to us will be molded until it is "Web friendly" and added to each corresponding page. Pretty simple right? Well.. we are leaving out the boring details like coding, seo, content management systems, and other tech jargon. Trust us though, when it is done you will love it, and it will function flawlessly.

 

 

 

What is a domain?

A domain is the name of your website, technically called a URL. For instance, the domain for this website is "squeegie.net". It is the web address people will  type in to get to your site. Picking a good domain name is just as important as the design of the website itself. A good rule of thumb is to keep it as short and easy to remember as possible. Don't use substitute letters ( i.e. using a z instead of an s), try not to hyphenate, and choose a name that can be typed easily without much trouble.

Cost of a domain name can vary depending on how long you would like to own it. 1 year is the minimum, all the way to lifetime. We are a certified broker for Network Solutions, so obtaining your domain will be as painless as possible.

 

 

What is hosting?

So you have your domain.. well you need a place to park it! That is where hosting comes into the picture. Hosting is basically a server with an Internet connection that you upload your website to. When someone types in your address ( URL), their computer sends a signal over to the server to pull up the page for that site.

Hosting cost are based on the amount of traffic or "bandwidth" that your site uses. The more higher the bandwidth requirements, the higher your hosting cost will be. Don't worry though. Most start-up sites never exceed the basic hosting cost ( usually around $250-$500 a year).

 

 

What does an average website cost?

Averaging a cost of a website is hard to do. Just like building a house, there are many variables that can greatly affect the price. However, the ballpark cost of designing a website is around $150-$200 per page. An average site has between 5-7 pages. Complexity of design, special features, custom coding, CMS and other back-end utilities can increase the cost dramatically.

 

 

 

Can you build a website that I can change myself?

Yes. It is called a CMS site, or "Content Management System". This allows you to add photos or text at will through a web interface. CMS sites are more expensive due to the custom coding required to make them work, but can save you money in site management fees if you plan on changing your site frequently.

 

 

What is SEO?

SEO is short for Search Engine Optimization. What that means is that a search engine ( such as Google) has a specific algorithm that it uses to decide who's site shows up at the top of the list of choices when someone types in a specific keyword. While you may not think that is a very big deal, what being at the top of the list means is that potential customers will see your site before your competitors. Thereby bettering your chances of them clicking your link and purchasing your products. When we build a web page, we follow a specific set of rules that the search engines are looking for, so that your chances of getting a higher ranking are better than the others. Careful though, just like any industry, there are nefarious SEO companies that use what is called  "black hat" methods to trick the search engines into giving you a higher ranking. While this may  cause a dramatic spike in your rankings, the site is usually put on a restricted status within a month or two, and has to undergo  a stringent series of  protocol changes before the search engines will allow their "spiders" to mine content for the rankings.

We do not use any black hat methods, and only follow the protocols provided by the search engines themselves to help increase the rankings of our clients websites.

 

 

Can you work off of blueprints or CAD files?

Sure can! Although we prefer native CAD files, we can use anything from a construction blueprints to a basic sketch on a cocktail napkin.

 

 

What do I need to provide you?

The more information we have, the closer your rendering will resemble the final product. Sample colors, sample materials, actual site photos, the more the better.

 

 

How many rendering views are included?

That is negotiated prior to the start of the project, and are priced accordingly.

 

 

Can you render interiors?

Yes we can and yes we have. We can work closely with your interior decorator, or create a sample interior from scratch.

 

Can you do animations?

Yes , we can create fly-through animations, wide angle panning shots, and even put together fully scored presentations for your project.

© 2016 Squeegie Studios • 10763 U.S. 1, Sebastian, FL 32958 • 321-505-7524 • info@squeegie.net